Marketing

Overview

The marketing design-your-own minor, or area of concentration, will provide you with a foundational understanding of how value is created, communicated and delivered in the modern business world. This program blends quantitative analytical skills with behavioral science to help you decode consumer actions and make data-driven marketing decisions. You will be introduced to the basics of business, management, and marketing, and be able to take courses that fulfill marketing electives.

An area of concentration in marketing is an ideal complement to any major, and will equip you with essential, strategic tools applicable across corporate, nonprofit and entrepreneurial sectors. The design-your-own marketing minor is not an established minor within a particular discipline at UMN Morris. Rather, it was developed by faculty from multiple disciplines (business and management, communication and media studies, psychology, and sport management) who selected the academic curriculum and course requirements for it. Therefore, to declare a marketing minor, please reach out to one of the faculty associated with marketing.

Degree Requirements

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Degree Requirements

Graduation Requirements

If you’re interested in pursuing this area of concentration, you will need to work with a faculty member associated with marketing to have it approved. The following requirements and courses can be used to guide the development of your marketing minor.

Complete a minimum of 26 credits of coursework, at least 6 of which must be upper division (3000- and 4000-level) courses.

Recommended Required Courses

STAT 1601. Introduction to Statistics (4 credits)
ECON 1101.Principles of Economics (4 credits)
MGMT 2101. Principles of Accounting I (4 credits)
MGMT 3201. Marketing Principles & Strategy (4 credits)
PSY/MGMT 3503. Consumer Behavior (4 credits)

Recommended Core Courses

PSY 4503. Social Influence and Persuasion (4 credits)
SSA 3106. Sport and Event Marketing I (2 credits)
SSA 3107. Sport Industry Analysis (4 credits)
CMR 3311. Social Uses of Media (4 credits)
CMR 3206. Advertising (4 credits)
MKTG 3400 (UMN Crookston). Marketing Research
MKTG 3230 (UMN Crookston). Digital Marketing (3 credits)
MKTG 4100 (UMN Crookston). Retail Marketing (3 credits)
MKTG 4800 (UMN Crookston). Marketing Strategies (3 credits)
BUS 3360 (UMN Crookston). International Marketing (3 credits)

Student Learning Outcomes

By completing a minor in marketing, you will be able to

understand the quantitative foundation of business and management;
explain the behavioral science underpinnings of buyer behavior; and
apply basic principles and theories of marketing and buyer behavior to the marketing environment.