Strategic Enrollment Management Planning

Goal 1: By fall 2025, achieve 1,700 degree-seeking student headcount

Create a culture that fosters and celebrates student persistence and success

• Create a respectful and welcoming environment for all students.

Develop and implement a strategic recruitment plan to identify, recruit, and enroll a diverse and sustainable student population.

• Assess and strengthen enrollment patterns for broadly diverse students, including Pell-eligible students
• Identify key recruitment and student success metrics to monitor progress toward recruitment goals
• Evaluate staff and faculty engagement throughout the admissions process & make changes as appropriate

Design and execute a financial aid strategy that helps address student financial barriers to success

• No priority tactics for 2022-23

Goal 2: Increase first to second year retention rate by at least 1 percentage point each year through fall 2025

Implement a coordinated, consistent, student-centered academic support structure

• Develop coordinated strategies to support student academic progress

Create a culture that fosters and celebrates student persistence and success

• No priority tactics for 2022-23

Create a coordinated, comprehensive FYE (first year experience) for all new students

• No priority tactics for 2022-23

Implement coordinated, institution-wide support for students facing academic and non-academic challenges

• Clarify and clearly communicate staff and faculty expectations for academic and non-academic alerts

Goal 3: Increase four year graduation rate by at least two percentage points each year through fall 2025; increase six year graduation rate by at least two percentage points each year through fall 2025

Create a culture that fosters and celebrates student persistence and success

• No priority tactics for 2022-23

Identify and close graduation gaps

• No priority tactics for 2022-23

Identify and address barriers to matriculation and persistence for all students

• Map and adjust, as necessary, current academic and experiential pathways

Implement coordinated, institution-wide support for students facing academic and non-academic challenges

• Clarify and clearly communicate staff and faculty expectations for academic and non-academic alerts

Goal 4: Strategically raise level of awareness of Morris within the UMN system, state, and region

Develop and implement a strategic and integrated external marketing and communication plan

• Create and communicate comprehensive and consistent brand message
• Improve UMN Morris’ web and social media presence
• Review and expand strategic communication to focused local and regional audiences

Expand collaborative efforts within the UMN system

• No priority tactics for 2022-23

Strengthen relationships between the campus and local communities

• No priority tactics for 2022-23

Expand alumni engagement in admissions activities

• Increase opportunities for alumni engagement with current and prospective students

Goal 5: Establish clear pathways for students to and through UMN Morris and beyond graduation

Establish and communicate clear return on investment of University of Minnesota degree

• Improve UMN Morris’ web presence

Establish and communicate clear pathways to timely degree completion

• Map all programs/degrees to identify and resolve possible bottlenecks and obstacles to timely degree completion

Implement a coordinated, consistent, student-centered academic support structure

• No priority tactics for 2022-23

Develop coordinated efforts to connect students to campus, people, and place through engagement in campus and community opportunities

• No priority tactics for 2022-23

Goal 6: Provide equitable access and opportunity for students from broadly diverse backgrounds

Develop and implement a strategic recruitment plan to identify, recruit, and enroll a diverse and sustainable student population

• Strategically draw on alumni for recruiting diverse student body

Identify and close graduation gaps

• Provide additional support to identified student groups

Identify and address barriers to matriculation and persistence for all students

• No priority tactics for 2022-23

Goal 7: Create a university infrastructure that supports the recruitment and graduation of transfer students and students with prior credit

Identify, recruit, and enroll a diverse transfer student population

• Expand transfer student recruitment relationships with community and tribal colleges
• Evaluate and clarify transfer credit review process and make changes as appropriate

Create a coordinated, comprehensive First Year at Morris experience for all new students

• No priority tactics for 2022-23

Identify and address barriers to matriculation and persistence for all students

• Continue to improve transfer student registration and orientation experiences

Develop and implement clear pathways through all majors and programs with multiple entry points for those with prior credit

• No priority tactics for 2022-23

Develop a culture that values and supports transfer students

• No priority tactics for 2022-23