To assist in your efforts to represent and promote the University of Minnesota Morris, the Office of Communications and Marketing has created a list of resources available to you.
News and Stories about UMN Morris and Our People
The University of Minnesota Morris News Service is the first point of contact for the news media. We also:
- Publicize stories about University of Minnesota Morris faculty, staff, and student accomplishments and institutional priorities;
- Provide public relations support and counsel to campus;
- Help reporters find faculty and staff sources to comment on a variety of topics;
- Write and distribute news releases on behalf of the campus;
- Conduct media coaching for faculty, staff, and students.
For more information about the University of Minnesota Morris News Service or to request expert comment, contact
Share a UMN Morris Story Idea
UMN Morris Office of Communications and Marketing (OCM) loves to tell positive stories that showcase our awesome students, faculty, staff, and campus.
Please note that UMN Morris OCM is not able to do a written story or media release for every idea submitted. Some ideas will be shared by OCM on social media and some ideas may be saved for a later time. OCM will prioritize the creation and distribution of stories that best align with UMN Morris's strategic initiatives.
All text submissions are edited prior to publication on University platforms.
At the editorial team's discretion, changes are made for
in accordance with
- Chicago Manual of Style
- University of Minnesota style guide
- University of Minnesota Morris style guide
- University of Minnesota brand guidelines
When cuts for length are deemed necessary, the editor preserves material they deem vital to conveying the story, within these style and brand guidelines.
Recording Your Own Video
You can capture your video message using several of the electronic devices you may already have: smartphone, tablet, desktop or laptop computer. This guide covers the applications that may be already available on your device, proper recording techniques, and helpful tips.
Questions about recording video may be directed to
Smartphone and Tablet Tips
All smartphones have a video camera integrated in the operating system. Shoot with your camera horizontal so that your screen looks like a widescreen TV. Try to hold it steady. The closer you are to the phone, the less shaky the video will appear, and your audio will be better too. You can stabilize your camera by placing it on top of a shelf or on a stack of books. If your phone has an adapter to attach to a tripod—and you have a tripod—even better!
If you want to use a different app besides the default camera on your smart device, consider using FiLMiC Pro—a free download for both Apple and Android devices
Laptop and Computer Webcam Tips
Most laptops have a video camera included in the operating system. Desktop computers can use a USB webcam.
- Windows 10 has a Camera app that works well
- Macs have an application called Photo Booth. Macs also have a program called QuickTime Player that can do a 'New Video Recording' under the file menu.
- Regardless of any application you use to capture and you would like to adjust any settings, ensure you are at a minimum resolution of 1280 x 720, commonly called "720."
We don't want to see your ceiling, so prop up your laptop so your device's camera lens is eye-level by placing it on top of a box, a shelf or a stack of books. The closer you are to the laptop, the audio will be much better too. If you have a USB capable microphone, be sure to use it!
Preparing to Shoot Your Video
Clean your lens
Important for smartphones and tablets
We touch pretty much everywhere on the device, especially when the camera that we use for selfies is right above the screen. Use a soft cloth and a little bit of window cleaner - make sure you apply the cleaner on the soft cloth and not spray directly onto your device. It's not a bad idea to periodically clean your computer webcam with this same method as well.
You are the star of the video! Here are some tips on your clothing.
- Refrain from anything too distracting, wild stripes/patterns, neon colors, other colleges' apparel
- You can never go wrong with maroon and gold!
- If UMN Morris branded, make sure it doesn't use any of our former logos, especially the tri-color M or the double M logos
For more information on branding, feel free to review the UMN Morris brand identity guidelines.
Select a Location
The environment where you record your video is very important. Here are some tips to make your video look and sound great.
Avoid Excess Noise
Choose a quiet space and shut down all programs and devices that make sounds. Don't forget about pets or children that could cause an interruption. Speak directly into the device and stand as close to it as possible to get the best audio. Selecting a spot outside may be prohibitive because of natural noises such as wind and traffic. If you already have a bluetooth or USB microphone, go ahead and use that!
Avoid Backlight and Windows behind You
Having windows in your frame during daylight causes you to be in silhouette, especially if you do not have any additional light shining on your face from another source, like a lamp or camera light. Instead, use the natural light from the window in your favor, and face the window when you record.
If you must have a window in frame, close your blinds, and make sure you are lit from the front from an additional light source.
Frame Your Shot
Shot composition is important. Make sure you are in the middle of the screen, and your head is not cut off, or you are not cut off from the neck.
- Headroom is the space that is above your head and at the top of the frame. There should be a slight gap of your background above your head, but not too much.
- Remember what's in your background. You are the main focus of the shot, so make sure the background you're shooting against isn't a distracting or messy space. These things can distract the audience from your message.
- Eye contact is the key. Look into the lens. It's the small dot-looking thing near the top of your device's screen. That's your audience.
Now it's time to record your video. Remember, it's not live, so you can do multiple attempts and select which one you like best. Below are a few things to consider.
- After you hit the record button, take a breath, silently count to three in your head, smile and then begin your message. This extra video will be trimmed out in the editing process, or, you can trim it out using the editing tools found on your device.
- Maintain eye contact when possible. We are not advocating you do a stare down, but just be aware where the lens is on your device.
- At the end of your message, it's helpful to remain recording for at least four seconds while continuing eye contact with the lens. This provides the footage needed to properly transition out of your message.
Delivering Your Video
After you record your message, you can deliver to UMN Morris by using Google Drive to the folder destination that was provided to you, or you can provide a Google Drive link to us via email to an address that was supplied to you. Remember, UMN email attachments cannot exceed 25mb, so an email attachment may not be the best option.
Logo and Template Downloads
Graphic Identity Guidelines
Use of University of Minnesota Morris wordmarks and logos must conform to current policies and guidelines. The Graphic Identity Guidelines offer for more information.
Logo and Template Downloads
Use of University of Minnesota Morris wordmarks and logos must conform to current policies and guidelines. See the Graphic Identity Guidelines for more information.
University of Minnesota Morris Wordmark
University of Minnesota Morris Horizontal Wordmark
University of Minnesota Block M Morris Logo
Cougar Athletics Logo
Office Hours Signage Template
Customize the Office Hours Signage Template with information for your office. You will be asked to make a copy in your Google Drive to enter your custom information.