After welcoming the largest incoming class in several years, the University of Minnesota Morris recently launched a new marketing campaign, “More is Morris,” highlighting why students choose UMN Morris.
Preview the More is Morris brand in this short video.
Based on in-depth research and overall findings, the brand refresh speaks more directly to the university’s key audience: prospective students and their families. With new creative direction, messaging, and targeted advertising aimed at prospective students, the campaign elevates the benefits of getting a University of Minnesota degree at a smaller, liberal arts-focused campus, while emphasizing the magic and sense of place that makes Morris so unique.
“This is a purposeful development that will enable us to stand out and help prospective students and families understand the distinct benefits of the Morris campus,” according to Vice Chancellor for Enrollment Management and Institutional Effectiveness Melissa Bert. “We are proud of the exceptional academic and co-curricular experiences here at Morris and feel that this campaign is able to capture that authentically.”
The new branding illustrates how, at Morris, students get more than a degree. They get to fully explore their potential in an environment that prioritizes and supports their growth. Messaging leans into UMN Morris’s liberal arts mission of teaching students how to think, not what to think.
“More is Morris” leverages the campus’s rural setting as a positive differentiator, where students have the space to breathe and discover. It captures some of what makes UMN Morris stand out—its well-rounded curriculum, personal connections to faculty and classmates, and transformative, hands-on experiences.
Most aspects of the institution’s legacy branding will remain, and there will be no changes to athletic marks, uniforms, or the Cougar visuals.