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Strategic Enrollment Management Planning

UMN Morris is completing an enrollment management planning process during the 2019–20 academic year. Guided by Stan Henderson and Cedric Howard from AACRAO Consulting (The American Association of Collegiate Registrars and Admissions Officers), the campus will craft a comprehensive Strategic Enrollment Management (SEM) plan for UMN Morris, addressing the recruitment of new students as well as enhancing the persistence and success of students who have matriculated here.

Feedback from the campus community will be essential as we progress through the SEM planning process.

    Feedback

    The draft goals feedback form closed on Friday, January 31. The draft strategies feedback form closed on Friday, March 6. If you have feedback to share, please use the general feedback form.

    Tactic Suggestions

    Have an idea for a tactic to improve our enrollment? Please use this form to provide suggestions to the SEM recruitment and persistence groups.

    Upcoming Meetings with our AACRAO Consultants (Stan Henderson and Cedric Howard)

    • TBD (anticipated Fall 2020)

    Goals and Strategies

    Goal 1: By fall 2025, achieve 1,700 degree-seeking student headcount

    - Create a culture that fosters and celebrates student persistence and
    success

    - Develop and implement a strategic recruitment plan to identify, recruit,
    and enroll a diverse and sustainable student population size

    - Design and execute a financial aid strategy that helps address student
    financial barriers to success.



    Goal 2: Increase first to second year retention rate by at least 1
    percentage point each year through fall 2025

    - Implement a coordinated, consistent, student-centered academic support
    structure

    - Create a culture that fosters and celebrates student persistence and
    success

    - Create a coordinated, comprehensive FYE (first year experience) for all
    new students

    - Implement coordinated, institution-wide support for students facing
    academic and non-academic challenges



    Goal 3: Increase four year graduation rate by at least two percentage
    points each year through fall 2025; increase six year graduation rate by at
    least two percentage points each year through fall 2025

    - Create a culture that fosters and celebrates student persistence and
    success

    -Identify and close graduation gaps

    - Identify and address barriers to matriculation and persistence for all
    students

    - Implement coordinated, institution-wide support for students facing
    academic and non-academic challenges



    Goal 4: Strategically raise level of awareness of Morris within the UMN
    system, state, and region

    - Develop and implement a strategic and integrated external marketing and
    communication plan

    - Expand collaborative efforts with partners from within the UMN system

    - Strengthen relationships between the campus and local communities

    - Increase opportunities for alumni engagement with current and
    prospective students



    Goal 5: Establish clear pathways for students to and through UMN Morris,
    and beyond graduation

    - Establish and communicate clear return on investment of a University of
    Minnesota degree

    - Establish and communicate clear pathways to timely degree completion

    - Implement a coordinated, consistent, student-centered academic support
    structure

    -Develop coordinated efforts to connect students to campus, people, and
    place through engagement in campus and community opportunities


    Goal 6: Provide equitable access and opportunity for students from broadly
    diverse backgrounds

    - Develop and implement a strategic recruitment plan to identify, recruit,
    and enroll a diverse and sustainable student population size

    - Identify and close graduation gaps

    - Identify and address barriers to matriculation and persistence for all
    students



    Goal 7: Create a university infrastructure that supports the recruitment
    and graduation of transfer students and students with prior credit

    -Identify, recruit, and enroll a diverse transfer student population

    - Create a coordinated, comprehensive First Year at Morris experience for
    all new students

    - Identify and address barriers to matriculation and persistence for all
    students

    - Develop and implement clear pathways through all majors and programs
    with multiple entry points for those with prior credit

    - Develop a culture that values and supports transfer students

    Resources

    Teams

    SEM Planning Leads Team

    • Jill Beauregard, Director of the Office of Financial Aid & One Stop Student Services
    • Melissa Bert, Interim Vice Chancellor for Enrollment Management & Senior Director of Institutional Effectiveness and Research 
    • Merc Chasman, Associate Professor of Mathematics & Chair of Scholastic Committee 
    • Jennifer Deane, Professor of History & Director of McNair Scholars Program 
    • Jessica Porwoll, Assistant Director, Office of Academic Success & Lead Success Coordinator 

    Data Team

    • Melissa Bert, Senior Director for Institutional Effectiveness and Research
    • Jon Anderson, Professor of Statistics
    • Steve Schuetz, Interim Director of Admissions
    • Kristin Youngblom, Associate Director of Institutional Research

    Recruitment Team

    • Jill Beauregard, Director of the Office of Financial Aid & One Stop Student Services (Co-Chair) 
    • Jennifer Deane, Professor of History & Director of McNair Scholars Programs (Co-Chair) 
    • Tracey Anderson, Associate Professor of Biology
    • Windy Roberts, Spanish Teaching Specialist
    • Joe Beaver, Assistant Professor of Anthropology
    • Jennifer Goodnough, Associate Professor of Chemistry
    • Emily Johnson, Success Coach - Office of Academic Success
    • Andrew Sletten, Senior Admissions Counselor
    • Lexi Dant, Student

    Persistence Team

    • Jessica Porwoll, Assistant Director, Office of Academic Success & Lead Success Coordinator (Co-Chair) 
    • Merc Chasman, Associate Professor of Mathematics & Chair of Scholars Programs (Co-Chair) 
    • Arne Kildegaard, Social Science Chair
    • Mary Elizabeth Bezanson, Professor of Communication, Media and Rhetoric
    • Matt Tollefson, Director of the Academic Center for Enrichment
    • Rachel Johnson, Assistant Professor of Biology
    • Kerri Barnstuble, Director for Summit Scholars - TRiO Student Support Services
    • David Israels-Swenson, Senior Director of Student Activities, Health and Wellness
    • Sydney Loechler, Student