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Strategic Enrollment Management Planning

Beginning in fall 2019, UMN Morris engaged in an enrollment management planning process with a goal of crafting a comprehensive Strategic Enrollment Management (SEM) plan designed to address the recruitment of new students while enhancing the persistence and success of matriculated students. Priority tactics for 2020-21 were identified in fall 2020, and teams are currently in the action planning stage. Comprehensive feedback from the campus community has been essential throughout the planning process.

Feedback

Feedback from the campus community is always welcome. If you have feedback to share, please use this general feedback form.

Goals and Strategies

Goal 1: By fall 2025, achieve 1,700 degree-seeking student headcount

  • Create a culture that fosters and celebrates student persistence and success
  • Develop and implement a strategic recruitment plan to identify, recruit, and enroll a diverse and sustainable student population size
  • Design and execute a financial aid strategy that helps address student financial barriers to success

Goal 2: Increase first to second year retention rate by at least 1 percentage point each year through fall 2025

  • Implement a coordinated, consistent, student-centered academic support structure 
  • Create a culture that fosters and celebrates student persistence and success
  • Create a coordinated, comprehensive FYE (first year experience) for all new students
  • Implement coordinated, institution-wide support for students facing academic and non-academic challenges

Goal 3: Increase four year graduation rate by at least two percentage points each year through fall 2025; increase six year graduation rate by at least two percentage points each year through fall 2025
 

  • Create a culture that fosters and celebrates student persistence and success 
  • Identify and close graduation gaps
  • Identify and address barriers to matriculation and persistence for all students
  • Implement coordinated, institution-wide support for students facing academic and non-academic challenges

Goal 4: Strategically raise level of awareness of Morris within the UMN system, state, and region

  • Develop and implement a strategic and integrated external marketing and communication plan
  • Expand collaborative efforts with partners from within the UMN system
  • Strengthen relationships between the campus and local communities 
  • Increase opportunities for alumni engagement with current and prospective students

Goal 5: Establish clear pathways for students to and through UMN Morris and beyond graduation

  • Establish and communicate clear return on investment of a University of Minnesota degree 
  • Establish and communicate clear pathways to timely degree completion
  • Implement a coordinated, consistent, student-centered academic support structure
  • Develop coordinated efforts to connect students to campus, people, and place through engagement in campus and community opportunities

Goal 6: Provide equitable access and opportunity for students from broadly diverse backgrounds

  • Develop and implement a strategic recruitment plan to identify, recruit,
  • and enroll a diverse and sustainable student population size
  • Identify and close graduation gaps
  • Identify and address barriers to matriculation and persistence for all students

Goal 7: Create a university infrastructure that supports the recruitment and graduation of transfer students and students with prior credit

  • Identify, recruit, and enroll a diverse transfer student population
  • Create a coordinated, comprehensive First Year at Morris experience for all new students
  • Identify and address barriers to matriculation and persistence for all students
  • Develop and implement clear pathways through all majors and programs with multiple entry points for those with prior credit
  • Develop a culture that values and supports transfer students

Resources

Teams

SEM Planning Leads Team

  • Jill Beauregard, Director of the Office of Financial Aid & One Stop Student Services
  • Melissa Bert, Interim Vice Chancellor for Enrollment Management & Senior Director of Institutional Effectiveness and Research 
  • Merc Chasman, Associate Professor of Mathematics & Chair of Scholastic Committee 
  • Jessica Porwoll, Assistant Director, Office of Academic Success & Lead Success Coordinator 

Data Team

  • Melissa Bert, Senior Director for Institutional Effectiveness and Research
  • Jon Anderson, Professor of Statistics
  • Steve Schuetz, Interim Director of Admissions
  • Kristin Youngblom, Associate Director of Institutional Research

Recruitment & Persistence Team Fall 2020

  • Jill Beauregard, Director of the Office of Financial Aid & One Stop Student Services
  • Tracey Anderson, Associate Professor of Biology
  • Joe Beaver, Assistant Professor of Anthropology
  • Jennifer Goodnough, Associate Professor of Chemistry
  • Emily Johnson, Success Coach - Office of Academic Success
  • Andrew Sletten, Senior Admissions Counselor
  • Jessica Porwoll, Assistant Director, Office of Academic Success & Lead Success Coordinator (Co-Chair) 
  • Merc Chasman, Associate Professor of Mathematics & Chair of Scholars Programs (Co-Chair) 
  • Arne Kildegaard, Professor of Economics
  • Rachel Johnson, Assistant Professor of Biology
  • Kerri Barnstuble, Director for Summit Scholars - TRiO Student Support Services
  • David Israels-Swenson, Senior Director of Student Activities, Health and Wellness
  • Sydney Loechler, Student